Artificial intelligence; the newest fad in digital marketing services

Digital marketing is not just one strategy but an entire landscape encompassing SEO, content marketing, PPC, social media marketing and more. It’s inevitable today to keep up with the ongoing trends and changing scenario to stay in the competition. Artificial intelligence is one such trend that is rapidly setting its foot into the digital site. Most digital marketing companies today are thus shifting their paradigm towards this new fad. The increase in search from text to voice is a clear indication of how AI is becoming an important aspect of digital marketing today.

AMP and decreased load time of websites is another change by Google, brought in to add to the user experience. It’s important now to incorporate these changes in any plan by all digital marketing service providers. Upgrading the traditional live chat feature on your website with AI-powered chatbots is another new aspect which experts must not overlook while designing a digital marketing plan.

Users are often impressed by a personalized approach in terms of content, products and services. Digital marketing agencies must thus work to ensure a revamped experience to users. Optimizing to natural language voice searches which are long-tailed is another new trend with digital marketers should incorporate in the ongoing scenario.

AI is here to make the work of both digital marketers and businesses easy by saving both time and money. So any digital marketing expert today should try to work on this to ensure a better experience. Overlooking this and going on with what worked last year should never be on the minds of any digital expert today.